The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content
#BallersIntroContest Agency: 360i / New York Client: HBO Category: User-Generated Content
Tomcat: Facebook Not Live Event Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: User-Generated Content
Commercializer Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles Client: letgo Category: User-Generated Content
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: User-Generated Content
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: User-Generated Content
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: User-Generated Content

2017 Branded Entertainment Gold Pencil

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

User-Generated Content

OS_BE17032G

2017 Branded Entertainment Silver Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

User-Generated Content

OS_BE17033S

2017 Branded Entertainment Merit Award

360i / New York

HBO

#BallersIntroContest

User-Generated Content

OS_BE17118M

2017 Branded Entertainment Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live Event

User-Generated Content

OS_BE17119M

2017 Branded Entertainment Merit Award

CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles

letgo

Commercializer

User-Generated Content

OS_BE17120M

2017 Branded Entertainment Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

User-Generated Content

OS_BE17121M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

User-Generated Content

OS_BE17122M

2017 Branded Entertainment Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

User-Generated Content

OS_BE17123M

2017 Branded Entertainment Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

User-Generated Content

OS_BE17124M

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